The forthcoming India - Pakistan series will create records for ad revenue, it seems. According to Economic times, the going rate is $30,000 for a slot of 30 secs. Samsung and Bajaj are the lead sponsors for the five one day and three test series.
Some time back , an article on The Hindu Business Line quoted, the media sponsors Bajaj and Samsung, and associates Hutch, GlaxoSmithKline, Maruti, LG, Pepsi and Hero Cycles have lapped up their entire quota of airtime for an amount estimated at Rs 80 crore. And that time the expected rate was $7,000 per 30 second slot.
Just for the records, the rate for a 30 second slot during the world cup was around $10,000.
Its all about money, Honey!
